Uveal melanoma ad campaign for Immunocore. A man with fluid draining from his eye onto his chest

Tracing a deadly path

Far less common than cutaneous melanoma, uveal melanoma can be no less deadly and extremely hard to detect before it has metastasized—most often to the liver—and often with predictably grim results. This campaign for Immunocore powerfully captured this dilemma using the flow of ink from the eye to the liver.