Hodgkin lymphoma ad campaign for Seattle Genetics. A woman relaxing in a pool on top of a alligator

Revealing the lurking risk of relapes

In preparation for the launch of ADCETRIS—one of the first commercialized antibody drug conjugates and the first and only ADC in hodgkin lymphoma—GENICOS identified a high risk of post-transplant relapse—a fact that needed to be highlighted for prescribers. This subtle, yet stunning campaign image earned high awareness scores and numerous creative awards.